going deer hunting
There's been plenty of back and forth about subject lines and whether personalization works. Should you go for it or not? The question is not that simple, but Stefan Pollard, arguably the best email marketing writer in the biz, tackles it in his latest column.
According to Pollard, the good news is it attracts attention. It gives the customer a warm feeling inside, knowing that you've targeted them so specifically, it's like being contacted by a friend.
However, personalization has been g...
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Perhaps its the urgency of the current economic downturn, but retailers are really churning 'em out in the lead-up to Black Friday, once the biggest shopping day of the year. Although Black Friday hasn't held that title for a few years now, thanks to online shopping, retailers still see it as an enormous opportunity to grab some really big sales numbers.
According to a study by digitalresponsemedia.com, retailers sent an average of 2.5 emails each this past week, up from last year, of course....
more If you've watched the stock market dive and read the news of gloom and doom -- high unemployment, the credit bubble, home foreclosures by the thousands -- you would think that there's nothing you can do as a business owner or leader to boost your sales. It's natural to feel that way. One can only take so much bad news before feeling a bit down.
But have hope. According to several recent studies, email marketing remains a sharp tool in rough economic times. It starts with the reasonable prici...
more Nothing has changed more than autoresponders in the email marketing world. At their most basic beginning, they merely were used to tell email senders that the recipient was out of the office or on vacation. Today's ultra-sophisticated autoresponder works like an intelligent machine, triggering on the customer's own behavior.
And according to Andrew Robinson, these new, highly customizable autoresponders are driving sales in this lackluster economy. They're so powerful that your basic broadca...
more You've probably seen the creep up of Christmas in most of your favorite stores. Gone were the days, at least in America, where shopkeepers waiting until after Thanksgiving to put up all that razzle dazzle. And as Christmas starts early for brick & mortar retailers, so it does for email marketers.
According to a fresh study by the UK branch of the Internet Advertising Bureau, the mentions of Christmas in commercial emails is up 40%. Maybe this is at least partially due to a collapsing economy ...
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