Great job with the new email creator! Much easier to use than the older style. Can't wait for more templates to be added.
Posted By: Ron Parrs
Posted: on 20 Sep 2008
A good subject line is more than an announcement, it's a candid, interesting teaser of what you'll see inside an email. It has to feed a sense of curiosity in the recipient, but also speak directly to... more 
Posted By: BME Support
Posted: on 24 Jun 2008
 
 
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Benchmark Email Blog
Welcome to the Benchmark Email email marketing blog! Here you'll find news, tips and more on the topics of email marketing, online promotion, social networking and other subjects. Add us to your RSS feed and keep up with our posts!


 
Welcome to the Benchmark Email User Community!
The Benchmark Email User Community is the hub for all things email marketing. You'll find lots of stuff here, from examples of great newsletters to how to solve problems with your layouts. Visit the Benchmark Email Layout Showcase Blog to see what other people are sending out. Go to the forums to find answers to everyday email marketing questions. We welcome your participation and look forward to hearing from you!

If you have suggestions on how we can improve our community, just send us an email at service@bmesrv.com.

 
Email marketing news, tips and tricks
 
going deer hunting
Posted By scott murphy on 19 Nov 2008
Views: 32
There's been plenty of back and forth about subject lines and whether personalization works. Should you go for it or not? The question is not that simple, but Stefan Pollard, arguably the best email marketing writer in the biz, tackles it in his latest column.

According to Pollard, the good news is it attracts attention. It gives the customer a warm feeling inside, knowing that you've targeted them so specifically, it's like being contacted by a friend.

However, personalization has been g...more 
Posted By BME Support on 17 Nov 2008
Views: 33
Perhaps its the urgency of the current economic downturn, but retailers are really churning 'em out in the lead-up to Black Friday, once the biggest shopping day of the year. Although Black Friday hasn't held that title for a few years now, thanks to online shopping, retailers still see it as an enormous opportunity to grab some really big sales numbers.

According to a study by digitalresponsemedia.com, retailers sent an average of 2.5 emails each this past week, up from last year, of course....more 
Posted By BME Support on 14 Nov 2008
Views: 38
If you've watched the stock market dive and read the news of gloom and doom -- high unemployment, the credit bubble, home foreclosures by the thousands -- you would think that there's nothing you can do as a business owner or leader to boost your sales. It's natural to feel that way. One can only take so much bad news before feeling a bit down.

But have hope. According to several recent studies, email marketing remains a sharp tool in rough economic times. It starts with the reasonable prici...more 
Posted By BME Support on 12 Nov 2008
Views: 84
Nothing has changed more than autoresponders in the email marketing world. At their most basic beginning, they merely were used to tell email senders that the recipient was out of the office or on vacation. Today's ultra-sophisticated autoresponder works like an intelligent machine, triggering on the customer's own behavior.

And according to Andrew Robinson, these new, highly customizable autoresponders are driving sales in this lackluster economy. They're so powerful that your basic broadca...more 
Posted By BME Support on 11 Nov 2008
Views: 53
You've probably seen the creep up of Christmas in most of your favorite stores. Gone were the days, at least in America, where shopkeepers waiting until after Thanksgiving to put up all that razzle dazzle. And as Christmas starts early for brick & mortar retailers, so it does for email marketers.

According to a fresh study by the UK branch of the Internet Advertising Bureau, the mentions of Christmas in commercial emails is up 40%. Maybe this is at least partially due to a collapsing economy ...more 
Posted By BME Support on 10 Nov 2008
Views: 58
 
 
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